Diagnose
Understand the business, market, customers and current marketing.
Kamil Derwinski · Marketing strategist
Marketing should create business growth — not just attractive content.
I help owners of small, established businesses turn their marketing into a system that generates more enquiries, customers and revenue.
Based in South West England. Working with owner-led businesses across the UK.
Strategy first
Execution second. Results always.
1:1
You work directly with me
Measurable
Marketing judged on commercial outcomes
Who I help
Owner-led businesses that already have a good product or service — but need a stronger marketing system to grow.
I work directly with business owners to understand the business, identify what is holding growth back, and build practical marketing systems designed around measurable commercial outcomes.
- Established rather than brand new
- Owner-led, with decisions made quickly
- Serious about growth and commercially minded
- Wants marketing that can be measured
- Wants to know where the marketing money goes
- Doesn't want unnecessary agency complexity
The problem
Your marketing is active — but is it actually moving the business forward?
- Marketing activity happens, but it isn't tied to a clear commercial goal.
- The website looks professional but doesn't generate enough enquiries.
- Advertising spends money without a clear understanding of return.
- The message is unclear, so the right customers don't recognise the value.
- Channels operate independently instead of working as one system.
- Leads are generated, but follow-up and conversion are weak.
The answer isn't always more marketing. Sometimes it's better marketing.
The approach
Diagnose. Strategise. Build. Measure. Optimise.
Marketing is treated as a business system, not a collection of disconnected activities.
Strategise
Identify the biggest constraints and define the growth strategy.
Build
Implement the website, advertising, SEO, copy or funnel the strategy calls for.
Measure
Track meaningful commercial metrics, not vanity numbers.
Optimise
Improve what works and remove what doesn't.
Who I am
An engineer's mindset applied to marketing.
My career began in engineering and manufacturing, where solving complex problems, improving systems and finding the cause of failure were part of everyday work.
I apply the same thinking to marketing.
Diagnose the problem. Understand the system. Identify the constraint. Build the solution. Measure the outcome. Optimise.
My marketing business
Lift-Off Digital — where the strategy is built and delivered.
Not an agency. One person accountable for the strategy and the delivery, working across five connected areas of a growth system.
Marketing strategy
Audits, research, positioning, offer and growth planning.
Websites & conversion
Website strategy, build, copy, landing pages and lead capture.
Lead generation & advertising
Meta Ads, Google Ads, local campaigns, tracking and attribution.
SEO & organic growth
Local and on-page SEO, keywords, Google Business Profile, content.
Conversion & follow-up
Funnels, email, nurture, remarketing and retention.
I don't sell marketing activities for the sake of activity. I build marketing systems around commercial objectives.
The strategy determines what gets built, where money is spent and what gets measured.
Client feedback
"We are very pleased with the website Kamil Derwinski has prepared for us. We had constant insight into the construction process as well as full and continuous support throughout our cooperation. We sincerely recommend it."
Lift-Off Growth Diagnostic
Start the business check.
Understand where your business is now, identify what is holding growth back, and establish where marketing can create the greatest commercial impact.
Ready to grow?
Let's discuss your business and build a marketing strategy designed around measurable commercial outcomes.
Book a discovery call