Enquiry follow-up
An automatic sequence that answers objections while the enquiry is still warm.
Conversion & follow-up
Email marketing, nurture and automation
Most businesses already hold a list of people who nearly bought, bought once, or asked and never heard back. Email is the cheapest way to turn that list into revenue — provided the writing is worth opening.
Based in South West England. Working with owner-led businesses across the UK.
Signs this is the right work for you
- You have a customer list you have never really used
- Enquiries go quiet after the first reply
- Repeat purchase happens by accident rather than by design
- Nobody has time to write the follow-up
What the work covers
Nurture sequences
Useful emails for buyers on a longer decision cycle.
Retention and reactivation
Campaigns to past customers, written around a genuine reason to get in touch.
Copywriting
Emails written in your voice, about your customer's problem.
Automation setup
Triggers, segments and reporting in the tool you already pay for.
How the work runs
- 01
List review
What data exists, how it was collected and what can legally be sent.
- 02
Plan
Decide the sequences worth building first.
- 03
Write and build
Copy, templates and automation implemented and tested.
- 04
Measure
Replies, booked calls and revenue — not open rates alone.
Email copywriting is where a large part of my earlier client work sits, including sequences for e-commerce and service businesses.
Related work
Let's look at the numbers first.
The business check captures your economics and your perceived bottleneck before we speak, so the call starts with an overhead view rather than from zero.