Business and market review
Revenue, margin, capacity, acquisition cost and lifetime value — the numbers that decide which marketing is worth doing at all.
Marketing strategy
Marketing strategy for small, owner-led businesses
Most marketing problems are not execution problems. They are strategy problems: an unclear offer, the wrong audience, the wrong channel, or no way of knowing what is working. Strategy comes first because it decides what gets built, where money is spent and what gets measured.
Based in South West England. Working with owner-led businesses across the UK.
Signs this is the right work for you
- Marketing happens, but it isn't attached to a commercial goal
- You are spending across several channels without knowing which one pays
- The message doesn't clearly separate you from cheaper competitors
- You want a plan you can hold someone accountable to
What the work covers
Customer and competitor research
Who actually buys, what they compare you against, and the language they use when they describe the problem.
Positioning and offer
A clear reason to choose you, expressed in words a busy buyer understands in a few seconds.
Channel and budget plan
Which channels fit the offer, the buying cycle and the budget — and which to leave alone for now.
Measurement framework
The handful of numbers worth reporting on: enquiries, conversion rate, cost per acquisition and return.
How the work runs
- 01
Diagnose
Understand the business, market, customers and current marketing.
- 02
Strategise
Identify the constraint holding growth back and define the plan.
- 03
Build
Implement the website, advertising, SEO or funnel the strategy calls for.
- 04
Measure
Track commercial metrics rather than vanity numbers.
- 05
Optimise
Improve what works and remove what doesn't.
Strategy is only useful if it is implemented. Everything planned here can be built and run by the same person who planned it.
Related work
Let's look at the numbers first.
The business check captures your economics and your perceived bottleneck before we speak, so the call starts with an overhead view rather than from zero.